Part of a series offering an approach to the world of business decision-making, this volume focuses on marketing and production. The series is designed to cover the requirements of the Cambridge and AEB A level business studies syllabuses. The core subjects are contained in five books and there is an answer guide for the case studies book. Each volume in the series provides an analysis of the problems and behaviour within organizations. The materials used to explore key concepts and principles have been drawn from various areas of business activity: the public and private sectors; industrial and commercial organizations; and non-profit making institutions. The accompanying teacher's guides introduce topic areas, clarify objectives and suggest approaches to using the materials and to tackling various themes.
- ISBN10 0582067723
- ISBN13 9780582067721
- Publish Date August 1991
- Publish Status Out of Print
- Out of Print 25 October 2009
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Longman
- Format Paperback
- Pages 262
- Language English