Focus: The Future of Your Company Depends on it (Collins Business Essentials)

by Al Ries

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World-renowned marketing guru Al Ries, author of The 22 Immutable Laws of Marketing, shows with hard examples from some of the world’s top companies (Kodak, BMW, Coca-Cola, Microsoft) how success comes from focusing on what a company does best and shedding extraneous new products. A vital book for all managers.

IBM

  • ISBN13 9780002556675
  • Publish Date 25 April 1996 (first published 19 March 1996)
  • Publish Status Out of Print
  • Out of Print 6 February 1997
  • Publish Country GB
  • Publisher HarperCollins Publishers
  • Imprint HarperCollins Publishers Ltd