For courses in Strategic Management or Policy in Hospitality Programs. Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.
- ISBN10 129202741X
- ISBN13 9781292027418
- Publish Date 1 November 2013
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 3rd edition
- Format Paperback
- Pages 368
- Language English