The second edition of this highly successful graduate strategic management text contains expanded material on international strategic management and total quality management and includes new mini-cases. The first edition gained widespread recognition particularly because of its rigorous approach to business strategy analysis and was widely adopted as a basic text for MBA courses in business policy and business strategy. This new edition is accompanied by an improved, more detailed instructor's manual, a disk and a case book.
- ISBN10 1557865140
- ISBN13 9781557865144
- Publish Date 1 January 2003
- Publish Status Unknown
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Blackwell Publishers
- Edition 2nd edition
- Format Hardcover
- Language English