Strategic Marketing Management, 5th Edition

by Alexander Chernev

Philip Kotler (Foreword)

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  • ISBN10 0982512635
  • ISBN13 9780982512630
  • Publish Date 1 August 2009
  • Publish Status Active
  • Publish Country US
  • Imprint Brightstar Media, Inc.
  • Edition 5th ed.
  • Format Paperback (US Trade)
  • Pages 290
  • Language English