Concentrating on marketing planning in the medium- and long-term, this text refers to tactical issues as part of the strategic planning process, but does not go into any detailed tactical techniques. It covers the planning process from its evolution right through to the review and control process.
- ISBN10 0749417846
- ISBN13 9780749417840
- Publish Date 27 November 1996
- Publish Status Out of Print
- Out of Print 22 November 2005
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback
- Pages 160
- Language English