Foundations and Trends: Customer Equity: Measurement, Management and Research Opportunities

by Julian Villanueva and Dominique M. Hanssens

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  • ISBN10 1282929003
  • ISBN13 9781282929005
  • Publish Date 1 January 2007
  • Publish Status Active
  • Out of Print 17 February 2015
  • Publish Country US
  • Imprint Now Publishers
  • Format eBook
  • Pages 112
  • Language English