Julian Villanueva

3 books • 1 series

Mar 21, 2007
Cover of Customer Equity

Customer Equity (Foundations and Trends (R) in Marketing)

Jan 1, 2007
Cover of Foundations and Trends: Customer Equity: Measurement, Management and Research Opportunities

Foundations and Trends: Customer Equity: Measurement, Management and Research Opportunities

Jan 1, 2007
Cover of Foundations and Trends

Foundations and Trends