Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
- ISBN10 1299717179
- ISBN13 9781299717176
- Publish Date 1 January 2013
- Publish Status Active
- Out of Print 3 June 2015
- Publish Country US
- Imprint Palgrave MacMillan
- Format eBook
- Language English