This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks. This provides a highly structured and informative view of the media industry. The final section provides an overview of the current developments and possibilities for the future.
- ISBN10 1306379903
- ISBN13 9781306379908
- Publish Date 1 January 1995
- Publish Status Active
- Out of Print 9 June 2015
- Publish Country US
- Imprint Woodhead Publishing
- Format eBook
- Pages 248
- Language English