e-Business 2.0: Roadmap for Success

by Ravi Kalakota and Marcia Robinson

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Book cover for e-Business 2.0

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In the best-selling first edition of this book, Ravi Kalakota and Marcia Robinson offered breakthrough guidance for establishing successful e-Business infrastructures. Now, less than two years later, they've thoroughly revamped it to reflect the massive changes that have taken place in the rapidly changing e-Business marketplace -- and to give executives an invaluable roadmap to the next stage of their e-Business transformations. Discover why some companies are achieving extraordinary success with e-Business, while others' e-Business initiatives are collapsing -- and master powerful new techniques for executing on e-Business strategy. Like the best-selling first edition, e-Business: Roadmap for Success is grounded in detailed case studies, and in the authors' extensive experience in implementing enterprise e-business initiatives.

  • ISBN10 0201721651
  • ISBN13 9780201721652
  • Publish Date 12 December 2000 (first published 23 July 1999)
  • Publish Status Out of Print
  • Out of Print 15 March 2021
  • Publish Country US
  • Publisher Pearson Education Limited
  • Imprint Addison Wesley
  • Edition 2nd edition
  • Format Paperback
  • Pages 544
  • Language English