This text takes an interdisciplinary approach to international business, building on the various business disciplines that make up the field. In-depth integration is provided throughout the book, as well as via a concluding section on international strategic alliances and a series of integrated case studies. The book is aimed at providing cutting-edge, rigorous knowledge, while incorporating a solid theoretical base and information from research and the corporate world in an accessible format.
- ISBN10 0471400084
- ISBN13 9780471400080
- Publish Date 17 July 2001
- Publish Status Cancelled
- Out of Print 3 September 2015
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 496
- Language English