National Image and Competitive Advantage: The Theory and Practice of Country-of-Origin Effect

by Eugene D. Jaffe and Israel D. Nebenzahl

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  • ISBN10 8716135164
  • ISBN13 9788716135162
  • Publish Date 21 June 2001
  • Publish Status Out of Print
  • Out of Print 7 August 2008
  • Publish Country DK
  • Imprint Copenhagen Business School Press
  • Format Hardcover
  • Pages 190
  • Language English