The Right Phrase forEvery Sales Situation
A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you're cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in sayingthe right thing to the right person at the right time.
The CompleteBook of Perfect Phrases for High-Performing Sales Professionals isthe ultimate field guide for speaking and writing your way to salessuccess. You'll find perfect phrases for:
Lead Generation
Turn cold calls into profitable relationshipsExpand your customer baseWrite engaging letters and e-mailsSales Calls
Get access to decision makersPresent your product in compelling languageResist objections and stalling tacticsCustomer Service
Develop a rapport with every clientHandle the most difficult of customersClose every conversation on a positive note
- ISBN10 0071713581
- ISBN13 9780071713580
- Publish Date 2 October 2009 (first published 1 January 2009)
- Publish Status Active
- Publish Country US
- Imprint McGraw-Hill Education
- Format eBook
- Pages 736
- Language English