The Right Phrase for Every Situation . . . Every Time!

As a small business owner, you may find yourself overwhelmed with endless chores, decisions, and day-to-day responsibilities. Communicating clearly with everyone from vendors to employees is critical to your success. PerfectPhrases for Managing Your Small Business provides the phrases you'll need to take charge, perform your tasks, and succeed in these trying times. Inside you'll find:

Hundreds of quick, ready-to-use concepts and phrases for nearly every business situationTargeted coverage on topics, from starting your business to hiring and motivating employees to dealing with challenging customer situationsHow to market and sell your products and services

Writing performance reviews is as easy as looking up the right phrase! Finding the right words to assess and describe your employees' performance is an important - and time consuming - exercise for any manager. "Perfect Phrases for Performance Reviews" provides hundreds of ready-made phrases that you can use to describe any employee's performance in 74 different skill areas. The phrases are grouped into five employee performance levels such as: outstanding; exceeds expectations; meets expectations; needs improvement; and, unacceptable. You can use these phrases to: craft a carefully worded and accurate assessment; document behaviors and accomplishments; specify areas of excellence or poor performance; guide and develop promising workers; and, make the entire review process more productive for yourself, your organization, and those who report to you. Complete with a step-by-step primer on how to plan, conduct, and write a performance appraisal, "Perfect Phrases for Performance Reviews" is an indispensable resource for managers who want to write fair, accurate reviews that help every employee become more productive.

In their previously published, top-selling book, "Perfect Phrases for Performance Reviews", Robert Bacal and Douglas Max described past employee performance. In "Perfect Phrases for Setting Performance Goals", Bacal and Max go a step further with hundreds of precisely-worded future performance goals.Use these "perfect phrases" in the context of an annual performance review to let your people know what is expected of them in the coming year, or use them in regular "performance planning" meetings to: focus your people on the most important parts of their jobs; clearly communicate your expectations; align employee goals with organizational priorities; improve productivity and morale in the workplace; reduce disagreements during performance reviews; and raise the bar for performance. You will find ready-to-use performance goals for both managers and employees, in many categories, including sales and profit goals, quality and productivity goals, on-time performance personal development goals, and much more. This practical job aid makes it easy for managers to raise the performance bar, and focus their people on the organization's top priorities.

Most employees can benefit from learning to use specific verbal techniques to handle customers

Difficult customers especially can take a toll on both company bottom lines and the health and well being of employees. In the best-case scenario, angry customers who are not defused properly will not return.

This book provides clear explanations of the techniques an employee can apply, plus 101 dialogues and scripts that can be learned and adapted for immediate use.


THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME

You've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.

Perfect Phrases for Customer Service, second edition, provides the language you need for everyday customer service situations--and includes simple, effective techniques that can help you meet even the most demanding customer needs. Master the most effective words and phrases for:

  • Defusing bad situations before they get worse
  • Handling complaints patiently and professionally
  • Satisfying customers and increasing sales
  • Building long-term relationships with important customers

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME

Real success is about the future, not the past. As a supervisor, you'll be most effective if you concentrate on setting goals for your employees, rather than assessing past events and behaviors.

This completely revised and updated second edition of Perfect Phrases for Setting Performance Goals provides hundreds of precisely worded performance goals you can put to use in virtually any situation. This handy,quick-reference guide provides effective language for:

  • Focusing your people on the most important parts of their jobs
  • Communicating your expectations
  • Aligning employee goals with organizational priorities
  • Improving productivity and morale in the workplace
  • Reducing disagreements during performance reviews

The Right Phrase forEvery Sales Situation

A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you're cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in sayingthe right thing to the right person at the right time.

The CompleteBook of Perfect Phrases for High-Performing Sales Professionals isthe ultimate field guide for speaking and writing your way to salessuccess. You'll find perfect phrases for:

Lead Generation

Turn cold calls into profitable relationshipsExpand your customer baseWrite engaging letters and e-mails

Sales Calls

Get access to decision makersPresent your product in compelling languageResist objections and stalling tactics

Customer Service

Develop a rapport with every clientHandle the most difficult of customersClose every conversation on a positive note


THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME

The ability to craft an employee review that is meaningful and change-driven is what separates average supervisors from great managers. How often, though,have you struggled to find the most appropriate words for your needs?

This completely revised and updated second edition of Perfect Phrases for Performance Reviews provides hundreds of ready-made phrases you can use to clearly communicate any employee's performance in 74 different skill areas. Learn the most effective language for:

Crafting an accurate, carefully worded assessmentDocumenting behaviors and accomplishmentsGuiding and developing promising workersConducting face-to-face interviews