This text aims to provide up-to-date conceptual coverage of strategic management. In the modern economy strategy discussion books need to include an Internet economy discussion to be complete. The book does just that and takes a look at strategies for competing in globalizing markets, and in response to readers' and reviewers' suggestions, the authors have edited the theoretical presentation to make it more concise and added more real-world examples throughout the text. The case line-up features a collection of dot.com/new economy companies such as America Online, WingspanBank.com, drkoop.com, EBay, CDNow, Dell, and competition in the electronic brokerage industry. The Instructor Presentation Manager CD-ROM is new to this edition. It allows instructors to create dynamic classroom presentations using PowerPoint, videos, and all the print supplements. Global competition and global strategy issues are integrated with the relevant discussions into each chapter. In addition, more illustration capsules have been added to highlight the strategies of non-US companies.
Margin notes highlighting basic concepts, strategic management principles, and kernels of wisdom help students by reinforcing key points in the text.
- ISBN10 0071181393
- ISBN13 9780071181396
- Publish Date 31 March 2001
- Publish Status Out of Print
- Out of Print 29 November 2011
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Education (ISE Editions)
- Edition 12th edition
- Format Paperback
- Language English