Cases in E-Commerce

by Jeffrey Rayport and Bernard Jaworski

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37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
  • ISBN13 9780072500950
  • Publish Date 16 June 2001 (first published 1 June 2001)
  • Publish Status Out of Print
  • Out of Print 22 April 2008
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Professional
  • Format Hardcover
  • Pages 656
  • Language English