This work explains the integrated marketing approach in depth and in easy-to-understand language. It gives real-life examples of successful ads, direct mail pieces, promotions, and publicity releases that are applicable to small businesses. The different interactive technologies are thoroughly explored on a chapter-by-chapter basis, and pointers are provided on making profitable decisions and improving marketing skills.
- ISBN10 0471124419
- ISBN13 9780471124412
- Publish Date 31 July 1996
- Publish Status Out of Stock
- Out of Print 30 May 2002
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Paperback
- Pages 288
- Language English