Volberda, Morgan and Reinmoeller have joined with Hitt, Ireland and Hoskisson to develop a truly landmark strategic management textbook that is ideally suited for courses in Europe, the Middle East and Africa as well as other global markets. With a new process perspective to supplement the text's trademark integrated approach, Strategic Management: Competitiveness and Globalization provides the most comprehensive and thorough coverage of strategic management now available in the market.
Cengage Learning's CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook, interactive teaching and learning tools including quizzes, flashcards, videos, and more, and an EngagementTracker, a first-of-its-kind tool that monitors student engagement in the course.
Strategic Management has been shortlisted for the 2011/12 CMI Management Book of the Year awards in the ebook and Management and Leadership Textbook categories. More information about the CMI and the competition can be found here http://yearbook.managers.org.uk/index5.htm.
- ISBN13 9781408048764
- Publish Date 23 March 2011
- Publish Status Active
- Publish Country GB
- Imprint Cengage Learning EMEA
- Pages 816
- Language English