For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.This program will provide a better teaching and learning experience for you and your students. Here‘s how:
Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.
Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
- ISBN10 1138440868
- ISBN13 9781138440869
- Publish Date 7 July 2017 (first published 28 August 2014)
- Publish Status Permanently Withdrawn
- Out of Print 20 January 2022
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Edition 8th New edition
- Format Hardcover
- Language English