For courses in Marketing Strategy.
This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists in the field.
- ISBN10 0130894907
- ISBN13 9780130894908
- Publish Date 15 September 2000 (first published December 1999)
- Publish Status Out of Print
- Out of Print 5 May 2007
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 280
- Language English