18 books • 2 series
John Quelch is dean of CEIBS, the highestranked business school in China. He's also a former dean of the London Business School and a former professor at Harvard Business School.
Choice Matters
All Business Is Local
Greater Good
Readings in Modern Marketing
The New Global Brands
Cases in Strategic Marketing Management
Cases in Product Management
Cases in European Marketing Management (The Irwin series in marketing)
Cases in Advertising and Promotion Management
Marketing Management
Ethics in Marketing
The Marketing Challenge of Europe 1992
The Marketing Challenge of 1992
Sales Promotion Management (The Prentice Hall series in marketing)
How to Market to Consumers
Global Marketing Management
I/M Multinatnl Mrktng
Advertising and Promotion Management
