Practical advice and guidance for anyone who wants to serve the mobile consumer market Written by Kim Bayne, formerly the host of the popular public radio program "The Cyber Media Show with Kim Bayne," this book uses cutting-edge case studies of early adopters who are setting the trends for mobile advertising to explain the major differences and similarities between wired and wireless marketing tools and how to leverage them for optimum advantage. Readers learn how to choose and implement the best options and services for their needs, and how to link offline and online programs to create a comprehensive integrated marketing presence. The book also shows how to develop strategies for delivering wireless content that mobile customers want and need, how to create a sure-fire wireless marketing program, and much more. Companion Web site features helpful resources and articles on new developments in wireless marketing.
- ISBN10 0471129607
- ISBN13 9780471129608
- Publish Date 6 May 2002
- Publish Status Out of Stock
- Out of Print 23 June 2015
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Paperback
- Pages 304
- Language English