Coping with Retail Giants: Gaining an Edge Over Discounters

by A. Coskun Samli

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Book cover for Coping with Retail Giants

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Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.
  • ISBN13 9781137476333
  • Publish Date 23 April 2015
  • Publish Status Active
  • Publish Country GB
  • Imprint Palgrave Macmillan
  • Format Hardcover
  • Pages 209
  • Language English