The new way to transform a sales culture with clarity, authenticity, and emotional intelligence
Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.
Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. Elevate your career with this essential guide for sales professionals and entrepreneurs alike.
- ISBN10 1591842263
- ISBN13 9781591842262
- Publish Date 30 October 2008 (first published 1 July 1999)
- Publish Status Active
- Publish Country US
- Imprint Portfolio
- Format Hardcover
- Pages 288
- Language English
- URL https://penguinrandomhouse.com/books/isbn/9781591842262