A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. "Marketing Corporate Image" will help your students learn how to get the most impact from an image advertising budget. It includes tips on integrating websites and other media into corporate marketing efforts, and it provides recent case studies and examples of successful image advertising campaigns from well-known companies, including General Electric, GTE, Xerox, and Eastman Kodak.
- ISBN10 0844233072
- ISBN13 9780844233079
- Publish Date 11 January 1999 (first published 1 August 1991)
- Publish Status Out of Print
- Out of Print 17 November 2006
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Contemporary
- Edition 2nd Revised edition
- Format Hardcover
- Pages 288
- Language English