This step-by-step guide gives advice on how to increase repeat business and profits and how to become a customer-driven company. It is aimed at any business implementing a customer satisfaction programme, and should also be valuable for organizations trying to improve an existing programme. Also addressed are additional issues such as proactive customer contact, complaint handling, multinational considerations, and internal customers.
- ISBN10 0873894278
- ISBN13 9780873894272
- Publish Date 1 January 1995
- Publish Status Active
- Publish Country US
- Imprint ASQC/Quality Press
- Format Hardcover
- Pages 457
- Language English