Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leaders and illustrates the various drivers behind innovation. Addressing the need for a culture of innovation within sports enterprises, the authors reveal sustainable ways for companies to stay ahead of the game in an increasingly competitive global sport market.
- ISBN13 9783030087470
- Publish Date 22 December 2018 (first published 21 June 2018)
- Publish Status Active
- Publish Country CH
- Imprint Springer Nature Switzerland AG
- Edition Softcover reprint of the original 1st ed. 2018
- Format Paperback
- Pages 278
- Language English