This full-colour textbook provides complete coverage of the AQA Applied Business A2 award.
Introduction
Unit 8: Business Planning
Unit 9: Marketing Strategy
Unit 10: Promotional Activities
Unit 11: The Marketing Environment
Unit 12: Managing People
Unit 13: Managing Information
Unit 14: Managing Change
Unit 15: Financial Accounting for Managers
Unit 16: Managing Resources
Index
- ISBN13 9780007201426
- Publish Date 20 June 2006
- Publish Status Out of Print
- Out of Print 19 March 2021
- Publish Country GB
- Publisher HarperCollins Publishers
- Imprint Collins Educational
- Format Paperback
- Pages 448
- Language English
- URL http://collins.co.uk