Retaining the framework and chapter headings of the first edition, this revised text incorporates new country classifications which take account of changes in the EC and Eastern Europe. It reviews significant issues with which the international manager has to cope, including export licensing, investment, marketing, finance, organization and international corporate planning. The book also offers an overview of the economic, legal, political, cultural and other factors which influence decision-making.
- ISBN10 0748713700
- ISBN13 9780748713707
- Publish Date 8 June 1992 (first published June 1986)
- Publish Status Out of Print
- Out of Print 24 October 2009
- Publish Country GB
- Publisher Oxford University Press
- Imprint Nelson Thornes Ltd
- Edition 2nd Revised edition
- Format Paperback
- Pages 336
- Language English