Written for undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.
- ISBN10 0132089963
- ISBN13 9780132089968
- Publish Date 10 July 2008 (first published 4 December 1998)
- Publish Status Out of Print
- Out of Print 14 May 2014
- Publish Country US
- Imprint Pearson
- Edition 3rd edition
- Format Paperback
- Pages 496
- Language English