Managing and Shaping Innovation enables students to understand the theories of innovation and to appreciate technological change and the management of innovation in organisations. The presentation and discussion of the theory and research in the book equips the reader with a solid academic underpinning and the illustration and cases in each chapter apply the theory in a real world context.
The broad coverage includes the typical topics found on innovation management modules and also gives explicit attention to developing areas such as social networking. The network perspective included in the text is just one example of the analytical approach the authors take.
Online Resource Centre
For lecturers:
Figures from the book
PowerPoint slides
For students:
Web links
Media watch - regularly updated news articles with commentary from Steve Conway
- ISBN10 0199262268
- ISBN13 9780199262267
- Publish Date 23 April 2009
- Publish Status Out of Print
- Out of Print 11 October 2018
- Publish Country GB
- Imprint Oxford University Press
- Format Paperback
- Pages 504
- Language English