The core process of planning now to shape an organization's future is easy to understand but difficult to do. This book shows how to do the work that leads to competitive success. Senior management need to ask: Where are we? Where do we want to be? How can we get there? The process of answering these questions will make the strategy clear so implementation can follow.
- ISBN10 0749419075
- ISBN13 9780749419073
- Publish Date 25 April 1996
- Publish Status Unknown
- Out of Print 21 January 2005
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback (UK Trade)
- Pages 96
- Language English