The Death of Mass Marketing
If you're trying to attract business beyond a 10-minute drive of your enterprise-STOP. It's a waste of time, money and the chance for much bigger profits. That's the eye-opening assertion of Tom Feltenstein, the modern-day father of strategic neighborhood marketing in The 10-Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighborhood Marketing.
Feltenstein, sounding the battle cry of his mentor, McDonald's late founder Kay Kroc, that it's all local, makes a powerful argument for focusing on your own backyard. He describes how to win against bigger companies, bigger ad budgets and bigger campaigns. Having helped build McDonald's sales through strategic neighborhood marketing one neighborhood at a time, he has the knowledge and experience to back is claim. It's a revolutionary concept today, but it's as old as the general store of a century ago. And it's already being used with tremendous success by an elite group of retailers: Harley-Davidson, Krispy Kreme, McDonald's, Nordstroms, Starbucks and even Wal-Mart. Feltenstein brings it alive in this instructive guidebook essential for any business that depends on generating sales.
- ISBN10 1600377017
- ISBN13 9781600377013
- Publish Date 20 September 2009 (first published 1 June 2006)
- Publish Status Out of Print
- Out of Print 28 August 2021
- Publish Country US
- Imprint Morgan James Publishing llc
- Format Paperback (US Trade)
- Pages 300
- Language English