This is a record of the process of active learning as a small company discovers the potential of electronic communication for their publishing programme. It then provides an account of early practice in relationship marketing and action learning as developed in International Management Centres (IMC). The text explains how electronic publishing can transform the educational process, and explores how electronic customer databases have changed marketing and promotion practices. It maintains that electronic media will result in a new breed of more confident, more democratic and responsible workers, who make decisions, pursue needed information, network worldwide and will become a marketing intelligentsia.
- ISBN10 0304703257
- ISBN13 9780304703258
- Publish Date 1 October 1998 (first published 24 September 1998)
- Publish Status Out of Print
- Out of Print 24 November 2004
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Hardcover
- Pages 256
- Language English