This new introductory text is designed for undergraduates and students of professional qualifications needing a first course in strategy. * covers all the areas necessary to accompany an introductory course in this area;* concentrates both on the so called "hard" aspects of the subject such as analysis, performance and change and on the "soft" and human elements of strategy development. * looks at areas of particular interest - ethics, implementation, change;* uses imaginative and involving case studies and examples
- ISBN10 0333611047
- ISBN13 9780333611043
- Publish Date 17 May 1996 (first published 15 May 1996)
- Publish Status Out of Print
- Out of Print 7 November 2001
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Hardcover
- Pages 368
- Language English