Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make connections between the key features and the issues and choices that arise from them. The text is aimed at BA Business Studies but is expected to be used on ACCA (Management and strategy) and CIMA (Strategic Management Accountancy and Marketing). It is also suitable for students on postgraduate courses in management or business studies including the Diploma in Management Studies and introductory stages of MBA courses.
- ISBN10 1858050995
- ISBN13 9781858050997
- Publish Date 30 June 1994
- Publish Status Out of Print
- Out of Print 24 July 2003
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Hardcover
- Pages 300
- Language English