The authors argue that traditionally retailers have focused upon their internal processes, operations and systems in order to improve performance. Accordingly they have failed to respond to global changes and customer requirements. They argue that designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This text takes you inside those strategic relationships and helps show you how to redesign your business to get them right. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach.
- ISBN10 1403901716
- ISBN13 9781403901712
- Publish Date 18 January 2003 (first published 22 October 2002)
- Publish Status Out of Print
- Out of Print 2 June 2021
- Publish Country US
- Imprint Palgrave Macmillan
- Format Hardcover
- Pages 208
- Language English