For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.
This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field—from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.
- ISBN10 0130651311
- ISBN13 9780130651310
- Publish Date 10 May 2002
- Publish Status Out of Print
- Out of Print 8 May 2007
- Publish Country US
- Imprint Pearson
- Edition 8th edition
- Format Paperback
- Pages 392
- Language English