E-Commerce 2014

by Kenneth C. Laudon and Carol Guercio Traver

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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
  • ISBN10 013302444X
  • ISBN13 9780133024449
  • Publish Date 10 February 2014
  • Publish Status Out of Print
  • Out of Print 17 February 2014
  • Publish Country US
  • Imprint Pearson
  • Edition 10th edition
  • Format Hardcover
  • Pages 912
  • Language English