Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.
- ISBN10 0749438231
- ISBN13 9780749438234
- Publish Date 31 May 2002
- Publish Status Out of Print
- Out of Print 1 October 2010
- Publish Country GB
- Imprint Kogan Page Ltd
- Edition 2nd Revised edition
- Format Paperback (US Trade)
- Pages 384
- Language English