For courses in Consumer Behavior and Buyer Behavior in the departments of marketing and business administration.
This text uses the latest research to provide a survey of the important topics in consumer behavior. It then gets students involved by using Internet exercises, cross-functional perspectives, and real-life business-oriented examples.
- ISBN10 0201471507
- ISBN13 9780201471502
- Publish Date 30 April 2000
- Publish Status Out of Print
- Out of Print 8 October 2004
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Format Hardcover
- Pages 586
- Language English