Authored by a well-known figure in the field.* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.* Individual chapters address the differences involved in marketing different types of events.* Examines future trends and key issues such as how to reach new event attendees.* Includes appendices with sample forms, contracts, and more.
- ISBN10 047140179X
- ISBN13 9780471401797
- Publish Date 23 May 2002
- Publish Status Out of Stock
- Out of Print 10 April 2012
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 256
- Language English