Emotional and Experiential Effects on Customer Brand Loyalty: A View from the German Food Sector (Fontys Venlo - Publication of Applied Science, #10)

by Clemens Jager, Soumit Sain, and Daniela Kuhlmann

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  • ISBN10 3844026487
  • ISBN13 9783844026481
  • Publish Date 26 March 2014
  • Publish Status Active
  • Publish Country DE
  • Imprint Shaker Verlag GmbH, Germany
  • Format Paperback
  • Pages 130
  • Language English