This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.
- ISBN10 0631190996
- ISBN13 9780631190998
- Publish Date 23 July 1994
- Publish Status Active
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Wiley-Blackwell
- Format Paperback
- Pages 324
- Language English