Emphasis in this series is on practical day-by-day operations and problem solving for men and women starting a company or managing an ongoing small-to-medium-size business. Problems and examples presented in these books are based on realistic business situations. Barron's entire Business Library series is currently undergoing extensive updating and revision, with revised titles being produced in a handsome new paperback format. The two titles listed here are the latest books to be revised and updated in this fine series. Successful product marketing starts with research, then includes planning, packaging, pricing, advertising, and distribution. All of these steps are examined here in detail.
- ISBN10 0812041801
- ISBN13 9780812041804
- Publish Date 1 February 1990
- Publish Status Out of Print
- Out of Print 27 January 2021
- Publish Country US
- Publisher Peterson's Guides,U.S.
- Imprint Barron's Educational Series Inc.,U.S.
- Edition 2nd ed.
- Format Paperback
- Pages 310
- Language English