Barron's Business Library
2 total works
Emphasis in this series is on practical day-by-day operations and problem solving for men and women starting a company or managing an ongoing small-to-medium-size business. Problems and examples presented in these books are based on realistic business situations. Barron's entire Business Library series is currently undergoing extensive updating and revision, with revised titles being produced in a handsome new paperback format. The two titles listed here are the latest books to be revised and updated in this fine series. Successful product marketing starts with research, then includes planning, packaging, pricing, advertising, and distribution. All of these steps are examined here in detail.
How do you prepare for a salles call, close the sale, and follow up after the sale? How do you handle a sales presentation? How do you recruit, train, compensate and motivate a sales force; design sales territories; and set budgets and qoutas? What is the job of a sales manager really all about? This succinct reference answers these questions and more by avoiding stale textbook theory. Instead, this concise guide emphasizes practical situations, day-to-day operating details, and problem-solving aspects of selling and sales management. Many examples place you in the middle of a sales situation. Here's a text designed to bring you closer to your sales goals.