This text describes the management and marketing techniques that allow small firms to increase profitability without a surge in overhead. The author covers planning, marketing, business and financial management, project management and automation. He also gives hints for strengthening quality control and reducing liability, and for improving human resources management. A special chapter deals with the role of the owner/principal. The volume includes profiles of successful firms, profit and loss statements, and cash flow tables.
- ISBN13 9780470356418
- Publish Date 2 May 2008 (first published 17 April 1991)
- Publish Status Active
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 2nd Revised edition
- Format eBook
- Pages 336
- Language English
- URL http://wiley.com