Chaotics: The Business of Managing and Marketing in the Age of Turbulence

by Philip Kotler and John A. Caslione

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We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
  • ISBN10 6612091304
  • ISBN13 9786612091308
  • Publish Date 15 May 2009 (first published 1 May 2009)
  • Publish Status Active
  • Out of Print 28 June 2011
  • Publish Country US
  • Imprint Amacom Books
  • Format eBook
  • Pages 224
  • Language English