This Element is an excerpt from The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World (ISBN: 9780132339513) by Satish Nambisan and Mohanbir Sawhney. Available in print and digital formats.
Crowdsourcing, innovation networks, and beyond: breakthrough techniques for driving profitable innovation from your connections with customers, partners, suppliers, and the world.
In their search for innovation, companies are realizing the importance of reaching out to customers, partners, suppliers, and other external entities that constitute the Global Brain--the vast creative potential that lies beyond the firm’s boundaries. However, most executives feel that they don’t know how to reach the Promised Land....
- ISBN10 0131375199
- ISBN13 9780131375192
- Publish Date 12 October 2009
- Publish Status Active
- Publish Country US
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Format eBook (EPUB)
- Pages 10
- Language English